Dubai: The Global Capital of Branded Luxury Residences
Dubai is rewriting the rules of luxury living. With a powerful surge in demand, branded residences in the city are booming, setting new records and solidifying Dubai’s status as the world’s leading hub for branded real estate.
Branded Residences: A Record-Breaking Boom
Sales of branded residences in Dubai skyrocketed by 43% in 2024, with over 13,000 units sold. Buyers are willing to pay a 69% premium compared to non-branded properties in the same locations. This trend is driven largely by Dubai’s unique combination of tax benefits, political stability, and unparalleled lifestyle offerings.
Dubai’s branded residential inventory now exceeds 132 developments and 43,000 units, and this number is expected to more than double over the next five years. The sector’s resilience during economic volatility has made it an attractive, secure asset class for investors and lifestyle seekers alike.
A Playground for the World’s Wealthiest
Dubai is home to over 81,200 millionaires, 237 centimillionaires, and 20 billionaires. High-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) are the main force behind this surge. These elite buyers are attracted by the combination of stability, exclusivity, and impressive investment returns.
With global mobility trends and Dubai’s flexible residency options, the city has become a magnet for mobile capital and affluent individuals from Russia, China, India, and Europe. The number of UHNWIs in Dubai is forecasted to rise by 30% by 2028, further fueling the expansion of the branded residences sector.
Why Branded Residences?
Brand association brings a powerful sense of trust, quality, and exclusivity. Iconic hospitality names like Four Seasons, Atlantis The Royal, and Bulgari are delivering not just homes, but lifestyle ecosystems. Cross-industry branding is also on the rise, with projects like Armani Beach Residences, Bugatti Residences, and Jacob & Co. Residences offering a seamless blend of luxury fashion, automotive excellence, and horological craftsmanship.
Architectural creativity is another major draw. Dubai’s flexible land use and fewer building constraints compared to major European cities allow developers and architects to create visionary projects that attract global attention.
The Future of Branded Luxury Living
Looking ahead, more than 70 branded projects are expected by 2028, with a shift towards non-hotel brands leading the way. Developers are partnering with fashion, automotive, tech, and wellness industries to craft a new generation of lifestyle-branded homes.
Personalization and curated living experiences are at the heart of this evolution. Buyers are no longer just purchasing property; they are investing in lifestyle, legacy, and identity.
DreamDwell Properties is proud to be at the forefront of this revolution, helping clients find their perfect branded residence in the city that defines the future of luxury living.
