DAMAC and Chelsea FC Unite to Launch Dubai’s First Football-Themed Luxury Residences

A New Chapter in Branded Real Estate Begins at Maritime City

In a bold move merging the worlds of elite football and luxury living, Dubai-based DAMAC Properties has partnered with Chelsea Football Club to unveil the first-ever football-themed branded residences in the emirate. The project—Chelsea Residences by DAMAC—will be located in Dubai Maritime City and features over 1,400 upscale seafront units.

Chelsea Comes to Dubai’s Skyline

This landmark development marks a major step for both brands. For Chelsea FC, it’s a strategic expansion into the Middle East—one of football’s most passionate and fastest-growing fan bases. For DAMAC, it’s another high-profile collaboration that reinforces its reputation for innovation and luxury in real estate.

As part of the deal, DAMAC’s logo will appear on Chelsea’s men’s and women’s team jerseys for the rest of the 2024–25 season, starting with the upcoming UEFA Conference League semi-final clash against Djurgården.

Living the Chelsea Legacy

“Chelsea Residences by DAMAC” is more than a marketing ploy—it’s a lifestyle vision. The development promises amenities centered on health, fitness, and well-being, all infused with Chelsea’s signature identity. From concierge services to high-performance wellness spaces, every touchpoint in the property will reflect the spirit of the club: excellence, innovation, and a commitment to being the best.

DAMAC’s Managing Director of Sales & Development, Amira Sajwani, summed it up:

“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence.”

A Home for Champions

Details about pricing and construction timelines remain under wraps, but expectations are sky-high. This isn’t DAMAC’s first time working with a global luxury brand—the developer has previously partnered with fashion powerhouses like Versace, Roberto Cavalli, and de GRISOGONO.

The Chelsea Residences will likely follow suit, combining world-class design with brand prestige to create a one-of-a-kind address in Dubai’s ever-evolving skyline.

Jason Gannon, President and COO of Chelsea FC, shared his excitement:

“DAMAC are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader… the collaboration will bring Chelsea to life in Dubai, supporting our continued growth on the global stage.”

Why It Matters

This partnership is more than a high-end branding exercise—it reflects a shift in how lifestyle, real estate, and global sports brands intersect. Buyers and investors now seek more than just square footage—they want identity, experience, and story. Chelsea Residences by DAMAC promises to deliver exactly that.

If you want to be a part of this exclusive opportunity, contact DreamDwell Properties today.