Ohana Development and Jacob & Co. Unveil $1.2 Billion Ultra-Luxury Beachfront Project in Al Jurf

Ohana Development has officially launched its latest high-profile venture—Jacob & Co. Beachfront Living by Ohana, a massive AED 4.7 billion ($1.2 billion) luxury development nestled along the coastline of Al Jurf, between Dubai and Abu Dhabi. This collaboration with the iconic timepiece and jewelry house Jacob & Co. promises to set a new standard for elite coastal living in the UAE.

Unveiled at the prestigious Emirates Palace Mandarin Oriental in Abu Dhabi on May 12, the event drew high-profile attention with Ohana CEO Husein Salem and Jacob & Co. Chairman Jacob Arabo presenting their shared vision: a seaside sanctuary that blends architectural brilliance, luxury living, and the artistic DNA of Jacob & Co.

A New Benchmark in Beachfront Living

Jacob & Co. Beachfront Living by Ohana is more than a development—it’s a statement. With 457 residences, the project offers an array of exclusive homes including sea-view apartments, villas, penthouses, Sky Mansions, and beachfront mansions. Every property is designed with sweeping views and architectural elegance, merging modern design with natural serenity.

The penthouses start from AED 22 million and feature 180-degree coastal panoramas, while the Sky Mansions—starting at AED 77 million—boast 360-degree views, private elevators, and elevated interiors that rival the world’s finest homes.

Complementing these are 3- to 6-bedroom villas and beachfront mansions, each offering private pools and a choice between natural reserve backdrops or canal-front settings. The buildings themselves are designed with curved façades that echo the flow of the sea, subtly forming the initials ‘J’ and ‘C’ as a nod to Jacob & Co.

An Experience-Driven Lifestyle

Ohana and Jacob & Co. are not just selling homes—they’re curating lifestyles. The development will host the Jacob & Co. Social Club, which includes:

• The first branded Seafront Cigar Lounge by Jacob & Co.
• An executive business centre with private meeting suites
• The world’s first Jacob & Co. Residents Club, featuring an exclusive watch gallery and rotating art exhibitions

Upon arrival, residents are greeted by a 10-meter-wide Jacob & Co. ceiling timepiece in the grand atrium—an artistic centerpiece said to be the largest of its kind globally.

Additionally, the development will feature the Jacob & Co. Beach Club, bringing high-end culinary concepts and beachside restaurants to life. This will be the first beachfront hospitality experience under the Jacob & Co. brand, offering residents a blend of luxury and lifestyle right at their doorstep.

Strategic Location and Natural Harmony

Situated with direct access to Sheikh Zayed Road, Jacob & Co. Beachfront Living offers seamless connectivity to Abu Dhabi International Airport, Palm Jebel Ali, and Al Maktoum International Airport. Yet despite this accessibility, it remains immersed in the serenity of a protected natural reserve, making it a rare convergence of nature and sophistication.

“Our vision is to redefine the meaning of luxury beachfront living in the UAE,” said Husein Salem. “This project is not just a residential destination—it’s a living, breathing experience that brings together curated design, natural beauty, and cultural richness.”

Jacob Arabo echoed the sentiment: “This is our tribute to coastal artistry. Every detail—every curve, every finish—speaks the language of Jacob & Co.”

Expanding a Legacy

The launch of Jacob & Co. Beachfront Living builds on Ohana Development’s growing reputation for premier waterfront properties. Their portfolio already includes Ohana by the Sea in Al Jurf and ELIE SAAB Waterfront by Ohana on Reem Island. Internationally, their Lebanese ventures like Ohana Villas and Ohana Hills have also drawn acclaim.

Scheduled for completion in Q2 2028, this bold new development positions Ohana and Jacob & Co. at the forefront of ultra-luxury real estate in the Middle East.

For investors and homebuyers alike, Jacob & Co. Beachfront Living by Ohana represents more than just a place to live—it’s an invitation to experience beachfront luxury like never before.